Innovation in Healthcare

Introduction

The pandemic facilitated innovative practices which have transformed healthcare as we know it today. While making healthcare accessible to a larger community, it also exposed the need for further enhancement of patient-centric facilities for better health outcomes.

Currently 800 million people have little or no access to healthcare services in the developing world. Not only has the delivery of healthcare changed for patients and providers even the most challenging healthcare services has undergone sea change in delivery of these services

Factors Influencing Change

Increased Cost -Initially, the cost of health care used to be low. The additional cost was distributed to hospital management and the health care providers; so these people used to get less profit. Now, the present scenario has changed completely. Individuals or health caretakers are paying more; in form of health insurance, high premiums, taxes etc. Individuals may more in the name of quality.

Shift from cure to wellness – In the health care industry, new companies arise every day. These people view health care with a totally different lens. They consider people as patients and target all these patients with a totally new landscape. They provide health information, set up health care camps at different places, organize seminars, and provide free health check-ups to find out those people from the society who may approach one or the other ailment in near future. After finding out such people, they provide complete medical information to them, along with treatment. So, there is a shift from treatment of ill person to treatment of a person who is approaching illness. This is also understood as prevention of disease.

In this way, they build up lifetime relationship with such people/patients. If this person requires health advice in future, naturally he/she will come up for help to this new entrant only. Gradually, the company will grow with each person who adds up in its group.

Consumer demand shift – Consumers have now become more informative about their overall well-being. So, they demand more from a medical treatment than before. Their demand also increases because now they have to pay more for the same treatment in form of insurance, premiums etc.

Change in healthcare consumer behaviour – Rising healthcare expenses has brought in many changes in the way healthcare services are utilized.

  1. Reduction in hospital admission – People do not want to go to hospital unless it is a emergency situation preferably they want home treatment.
  2. Increase in outpatient surgeries – For surgery go to a big or larger hospital with better facilities and move back to lower cost hospital during recovery phase.
  3. Insurance buying pattern – more and more people are choosing healthcare insurance which is more affordable in premiums rather than the one which is most suitable for them.

Innovations & Changes

More money is invested in research and development across public and private sectors bringing in new innovations to the masses and driving more predictive, preventive, personalized and participatory medicines.

Healthcare companies are deploying more data analytics, AI (artificial Intelligence) virtual care and other technologies to shift health care towards a future where medicine is more personalized enable real time care interventions and provide behavioural nudges.

Vaccines are being developed in record time and a good example here is Corona Vaccine which was need of the hour due to the pandemic situation. Tried and tested methods as well as new adoptions are taking place like mRNA to prevent severity of the impact, hospitalizations and deaths.

New digital medicine products are being developed at a rapid pace however many promising innovations seem to be beyond the reach of poor and middle class.

Key Take Aways for Healthcare Providers & Professionals

  • Digital transformation is an essential step in preparing for a consumer-centric Future of Health
  • While the convergence model is moving forward, there are still questions lingering around the funding and business models, the digital capabilities required to reimagine care delivery, change management across the enterprise, and incentivizing the workforce to embrace the digital.
  • Health care cloud investment and adoption is on an upward trajectory. Organizations are turning to cloud and related technologies – Platform as a Service (PaaS), Infrastructure as a Service (IaaS), and Software as a Service (SaaS) to improve operations, smooth capital spend, and eliminate brick-and-mortar data centers.
  • Digital technologies will help construct and equip a “hospital without walls” that will blend inpatient care with alternative models including community- and home based care.

Recruitment in Health Services Research

When it comes to recruiting for medical, or healthcare studies, you might first think about patient recruitment. It’s true that many healthcare qualitative studies are centred around patients, but more and more, we’re seeing studies focused on clinicians and healthcare providers.

Recruiting healthcare providers, rather than patients, poses additional challenges. From access to clinicians, to incentivizing an already over-worked population to participate in qualitative studies, recruitment agencies need to have a different game-plan when it comes to successful recruitment and participation in qualitative studies of healthcare workers.

Similar to any qualitative market research study, the quality of the outcome is largely dependent on the quality of the recruits. Designing a good market research study takes a lot of energy and time, and recruiting takes up a bulk of it. Recruiting hurdles can derail studies if they blow the budget and/or take more time than originally allotted to complete a study. As with any specialized or technical market research study, it’s always best to partner with a nationwide qualitative recruitment agency.

Healthcare recruitment is the most challenging of all recruitments market research companies face. Community based practices are an especially important setting for research studies. The recruitment of patients via community based healthcare providers provides the advantage of a comparatively easy access to targeted patient group for researchers.

The recruitment of healthcare providers often proves to be a challenge as they are not bound by any community based healthcare providers and often are independent practitioners. Suitable and effective recruitment strategies are therefore needed to reach and attract healthcare providers for participation in trials. The major challenges can be summarized as below:

  1. Data Privacy with regard to own patients
  2. Increased paperwork and enrolment procedures
  3. Peer to Peer recruitment
  4. Relevance of research topic
  5. Perceived benefit for patients
  6. Involvement in trial design

Challenges faced by Researchers

There are multiple challenges which a healthcare research recruiter has to face. The important thing however is how one is able to overcome these in a stipulated time allotted for the project. These challenges can be broadly classified as:
a) Avoiding Bias in the studies
b) Increased paperwork and enrolment
c) Involvement in trial design
d) Financial incentive
e) Retention of patients / care givers for surveys
f) Limited availability of profiled candidates
g) Recruited candidate not turning up during moderation planned.
h) Tough screening criteria can lead to list getting shorter.

Typical medical market studies seek to better understand anything from patient experiences, treatment protocol outcomes, new insights with regards to product use, and use around the implementation of new technologies or insurance mandates. Recruiting qualified participants for such studies presents a challenge to even the best nationwide recruiting firms. Just because a company is directing its market research to the ‘general consumer’ doesn’t mean that everyone qualifies. The screening guides used for healthcare studies tend to be very specific and connecting with qualified participants requires experience within the healthcare industry, and specialized knowledge of where to connect with potential recruits. Keep this in mind when selecting a market research recruiting firm. You want to make sure the recruiting agency has depth of experience in recruiting for healthcare-related studies and is familiar with the additional privacy protocols that are part of most medical related market study.

DMR (Damolekule Research) has a positive reputation and success rate when it comes to recruiting healthcare and medical professionals to participate in research studies. Our company is well regarded for its professional management and privacy standards. Additionally we have a dedicated team for healthcare domain.

Our Success can be attributed to the drivers we put in place to make each project a success with us and these drivers are:

  1. Rewards – We offer best of the Industry awards to participants
  2. Transparency and Trust – Objective of the study is well informed to participants where they know exactly what is expected out of them from the interview which has helped us to have a ready panel on many ailments across different geographies.
  3. Relationships – Our founder has years of experience and has built inroads into various healthcare communities and platforms which makes it easier for our company to even take the most toughest of the recruitment projects
  4. Dedicated and experienced team – We have professionals who have no nonsense approach when it comes to delivering project and from the signing up of the contract to delivery of the project our clients experience seamless experience and similar experience is shared by respondents as they get recruited with clear objective, financial incentives are rolled out quick, recognition is also offered in many cases.

Need a strategic partner to field your healthcare project – Contact our sales team for sending out RFQ.

Email Address – sales@damolekulersearch.com

Top | Best Online Market Research company in Delhi

What is online market research?

Traditionally market research was done through field face to face surveys where interviewer will directly interact with subject or respondent however as time changed methodology of collecting information also went through changes. One of the biggest changes which has happened in last decade or so more and more companies are adopting online route to reach consumers which is faster and cheaper compared with tedious offline process. Online market research hence can be defined same as traditional research however methodology change of collection of information is only key change.

“Aim of market research is to know and understand the customer so well, the product or service sells itself” – Peter Drucker

Purpose of online market research

Accuracy in making decisions is critical in any business situation where requirement of correct data to interpret past and future is required where experts gather insights for management to take steps forward. Some of the objectives which can be achieved from online market research are:

Some of the objectives which can be achieved from online market research are:

a) Target customer: Who is the buyer of your product or service and cater to your strategy aimed towards this target group.
b) Consumer behaviour: Why will consumer buy your product or services? What is the influences that affect purchase decisions? Understand buying patterns and how can you use it to your advantage
c) Course correction: When you are continuously working towards your goals sometimes there are requirements for course correction to better your achievements online market research is quick way to do a dip check to do it quickly many big corporates have definitive strategy like running brand tracking studies to do that.
d) Opportunities discovery: There are different opportunities which can be explored through research for example people preference for a particular packaging may be increasing (eco-friendly) which can create a new line of sight for increasing revenue through targeting this customer base can help market share and better reputation in existing market for its products.
e) Identify emerging patterns – During course of market research some new patterns emerge which were not thought off before and can be very rewarding sometimes.

Damolekule is leading online market research company which is making huge inroads into different segments for market research. Online shopping as we all know is a huge trend these days and will continue to grow in future. Insights which were made available to a online shopping site which proved beneficial to improve overall experience which helped company garner more shoppers to shop with them.

Below is the case study for your reference to better understand:

Objective – To improve shopping experience of existing customers

Survey Method – Online market research

Respondent Type – Existing shoppers and Intenders from tier 1 and tier 2 cities from India

Sample Size – 5000 with equal distribution for both shoppers and intenders

Process of Online Market Research

After field surveys are completed analysis of responses is done to develop insights to present report to client.

Growth of Online Research

Online usage is growing by leaps and bounds specially with the advent of 4G and now 5G mobile internet is going to make things even more interesting from online research standpoint. We are talking about largest growing economy like India where mobile usage is highest in the world and reaching almost remotest part of rural India opening doors for getting to know many consumers who were earlier impossible to reach. Online research is contributing to more than 50% of market research surveys today.

Advantages of Online Research

a) Cost – It is much cheaper compared to physical interviewing process
b) Reach – You can reach wider audience through online interviewing process sitting in your country you can research audiences of different countries at a click of a button
c) Speed – Online market research biggest advantage is speed at which surveys can be obtained, traditionally it used to take months and years to do a large research however with advent of online research similar projects can be finished in month or less.
d) Real time data collection – Data is collected using online panels where everything is happening real time
e) Efficiency – Online market research is very efficient overall be it cost, speed, reach or accuracy.

Challenges

Online market research does come with it’s fair share of challenges which can be broadly classified as below:
a) Data Privacy – Since data privacy is highly regulated online market research faces challenge of disclosing identity of respondents to the client.
b) Survey Fatigue – Online market research surveys if lengthy and boring can cause survey fatigue impacting the quality of responses in a big way.
c) Availability of sample on panel – Although all online panel companies claim to have millions on the sample side of panel however in reality very limited number of respondents can be said to be actually active and may not match with your respondent type.
d) Fraud Respondents – Online market research is sometime victim of fraud online respondents who for incentive enter into survey sites through different ways.
e) Availability of niche respondents – Online market research is good if you want to do regular consumer studies however when your audience is niche it becomes hard to reach for online panels which can impact your timelines to conduct survey as you need to opt for traditional way of conducting such research.

Top | Best Online Market Research company in Noida

What is online market research?

Traditionally market research was done through field face to face surveys where interviewer will directly interact with subject or respondent however as time changed methodology of collecting information also went through changes. One of the biggest changes which has happened in last decade or so more and more companies are adopting online route to reach consumers which is faster and cheaper compared with tedious offline process. Online market research hence can be defined same as traditional research however methodology change of collection of information is only key change.

“Aim of market research is to know and understand the customer so well, the product or service sells itself” – Peter Drucker

Purpose of online market research

Accuracy in making decisions is critical in any business situation where requirement of correct data to interpret past and future is required where experts gather insights for management to take steps forward. Some of the objectives which can be achieved from online market research are:

Some of the objectives which can be achieved from online market research are:

a) Target customer: Who is the buyer of your product or service and cater to your strategy aimed towards this target group.
b) Consumer behaviour: Why will consumer buy your product or services? What is the influences that affect purchase decisions? Understand buying patterns and how can you use it to your advantage
c) Course correction: When you are continuously working towards your goals sometimes there are requirements for course correction to better your achievements online market research is quick way to do a dip check to do it quickly many big corporates have definitive strategy like running brand tracking studies to do that.
d) Opportunities discovery: There are different opportunities which can be explored through research for example people preference for a particular packaging may be increasing (eco-friendly) which can create a new line of sight for increasing revenue through targeting this customer base can help market share and better reputation in existing market for its products.
e) Identify emerging patterns – During course of market research some new patterns emerge which were not thought off before and can be very rewarding sometimes.

Damolekule is leading online market research company which is making huge inroads into different segments for market research. Online shopping as we all know is a huge trend these days and will continue to grow in future. Insights which were made available to a online shopping site which proved beneficial to improve overall experience which helped company garner more shoppers to shop with them.

Below is the case study for your reference to better understand:

Objective – To improve shopping experience of existing customers

Survey Method – Online market research

Respondent Type – Existing shoppers and Intenders from tier 1 and tier 2 cities from India

Sample Size – 5000 with equal distribution for both shoppers and intenders

Process of Online Market Research

After field surveys are completed analysis of responses is done to develop insights to present report to client.

Growth of Online Research

Online usage is growing by leaps and bounds specially with the advent of 4G and now 5G mobile internet is going to make things even more interesting from online research standpoint. We are talking about largest growing economy like India where mobile usage is highest in the world and reaching almost remotest part of rural India opening doors for getting to know many consumers who were earlier impossible to reach. Online research is contributing to more than 50% of market research surveys today.

Advantages of Online Research

a) Cost – It is much cheaper compared to physical interviewing process
b) Reach – You can reach wider audience through online interviewing process sitting in your country you can research audiences of different countries at a click of a button
c) Speed – Online market research biggest advantage is speed at which surveys can be obtained, traditionally it used to take months and years to do a large research however with advent of online research similar projects can be finished in month or less.
d) Real time data collection – Data is collected using online panels where everything is happening real time
e) Efficiency – Online market research is very efficient overall be it cost, speed, reach or accuracy.

Challenges

Online market research does come with it’s fair share of challenges which can be broadly classified as below:
a) Data Privacy – Since data privacy is highly regulated online market research faces challenge of disclosing identity of respondents to the client.
b) Survey Fatigue – Online market research surveys if lengthy and boring can cause survey fatigue impacting the quality of responses in a big way.
c) Availability of sample on panel – Although all online panel companies claim to have millions on the sample side of panel however in reality very limited number of respondents can be said to be actually active and may not match with your respondent type.
d) Fraud Respondents – Online market research is sometime victim of fraud online respondents who for incentive enter into survey sites through different ways.
e) Availability of niche respondents – Online market research is good if you want to do regular consumer studies however when your audience is niche it becomes hard to reach for online panels which can impact your timelines to conduct survey as you need to opt for traditional way of conducting such research.

Top | Best Online Market Research company in Gurugram

What is online market research?

Traditionally market research was done through field face to face surveys where interviewer will directly interact with subject or respondent however as time changed methodology of collecting information also went through changes. One of the biggest changes which has happened in last decade or so more and more companies are adopting online route to reach consumers which is faster and cheaper compared with tedious offline process. Online market research hence can be defined same as traditional research however methodology change of collection of information is only key change.

“Aim of market research is to know and understand the customer so well, the product or service sells itself” – Peter Drucker

Purpose of online market research

Accuracy in making decisions is critical in any business situation where requirement of correct data to interpret past and future is required where experts gather insights for management to take steps forward. Some of the objectives which can be achieved from online market research are:

Some of the objectives which can be achieved from online market research are:

a) Target customer: Who is the buyer of your product or service and cater to your strategy aimed towards this target group.
b) Consumer behaviour: Why will consumer buy your product or services? What is the influences that affect purchase decisions? Understand buying patterns and how can you use it to your advantage
c) Course correction: When you are continuously working towards your goals sometimes there are requirements for course correction to better your achievements online market research is quick way to do a dip check to do it quickly many big corporates have definitive strategy like running brand tracking studies to do that.
d) Opportunities discovery: There are different opportunities which can be explored through research for example people preference for a particular packaging may be increasing (eco-friendly) which can create a new line of sight for increasing revenue through targeting this customer base can help market share and better reputation in existing market for its products.
e) Identify emerging patterns – During course of market research some new patterns emerge which were not thought off before and can be very rewarding sometimes.

Damolekule is leading online market research company which is making huge inroads into different segments for market research. Online shopping as we all know is a huge trend these days and will continue to grow in future. Insights which were made available to a online shopping site which proved beneficial to improve overall experience which helped company garner more shoppers to shop with them.

Below is the case study for your reference to better understand:

Objective – To improve shopping experience of existing customers

Survey Method – Online market research

Respondent Type – Existing shoppers and Intenders from tier 1 and tier 2 cities from India

Sample Size – 5000 with equal distribution for both shoppers and intenders

Process of Online Market Research

After field surveys are completed analysis of responses is done to develop insights to present report to client.

Growth of Online Research

Online usage is growing by leaps and bounds specially with the advent of 4G and now 5G mobile internet is going to make things even more interesting from online research standpoint. We are talking about largest growing economy like India where mobile usage is highest in the world and reaching almost remotest part of rural India opening doors for getting to know many consumers who were earlier impossible to reach. Online research is contributing to more than 50% of market research surveys today.

Advantages of Online Research

a) Cost – It is much cheaper compared to physical interviewing process
b) Reach – You can reach wider audience through online interviewing process sitting in your country you can research audiences of different countries at a click of a button
c) Speed – Online market research biggest advantage is speed at which surveys can be obtained, traditionally it used to take months and years to do a large research however with advent of online research similar projects can be finished in month or less.
d) Real time data collection – Data is collected using online panels where everything is happening real time
e) Efficiency – Online market research is very efficient overall be it cost, speed, reach or accuracy.

Challenges

Online market research does come with it’s fair share of challenges which can be broadly classified as below:
a) Data Privacy – Since data privacy is highly regulated online market research faces challenge of disclosing identity of respondents to the client.
b) Survey Fatigue – Online market research surveys if lengthy and boring can cause survey fatigue impacting the quality of responses in a big way.
c) Availability of sample on panel – Although all online panel companies claim to have millions on the sample side of panel however in reality very limited number of respondents can be said to be actually active and may not match with your respondent type.
d) Fraud Respondents – Online market research is sometime victim of fraud online respondents who for incentive enter into survey sites through different ways.
e) Availability of niche respondents – Online market research is good if you want to do regular consumer studies however when your audience is niche it becomes hard to reach for online panels which can impact your timelines to conduct survey as you need to opt for traditional way of conducting such research.

Top | Best Online Market Research company in Bangalore

What is online market research?

Traditionally market research was done through field face to face surveys where interviewer will directly interact with subject or respondent however as time changed methodology of collecting information also went through changes. One of the biggest changes which has happened in last decade or so more and more companies are adopting online route to reach consumers which is faster and cheaper compared with tedious offline process. Online market research hence can be defined same as traditional research however methodology change of collection of information is only key change.

“Aim of market research is to know and understand the customer so well, the product or service sells itself” – Peter Drucker

Purpose of online market research

Accuracy in making decisions is critical in any business situation where requirement of correct data to interpret past and future is required where experts gather insights for management to take steps forward. Some of the objectives which can be achieved from online market research are:

Some of the objectives which can be achieved from online market research are:

a) Target customer: Who is the buyer of your product or service and cater to your strategy aimed towards this target group.
b) Consumer behaviour: Why will consumer buy your product or services? What is the influences that affect purchase decisions? Understand buying patterns and how can you use it to your advantage
c) Course correction: When you are continuously working towards your goals sometimes there are requirements for course correction to better your achievements online market research is quick way to do a dip check to do it quickly many big corporates have definitive strategy like running brand tracking studies to do that.
d) Opportunities discovery: There are different opportunities which can be explored through research for example people preference for a particular packaging may be increasing (eco-friendly) which can create a new line of sight for increasing revenue through targeting this customer base can help market share and better reputation in existing market for its products.
e) Identify emerging patterns – During course of market research some new patterns emerge which were not thought off before and can be very rewarding sometimes.

Damolekule is leading online market research company which is making huge inroads into different segments for market research. Online shopping as we all know is a huge trend these days and will continue to grow in future. Insights which were made available to a online shopping site which proved beneficial to improve overall experience which helped company garner more shoppers to shop with them.

Below is the case study for your reference to better understand:

Objective – To improve shopping experience of existing customers

Survey Method – Online market research

Respondent Type – Existing shoppers and Intenders from tier 1 and tier 2 cities from India

Sample Size – 5000 with equal distribution for both shoppers and intenders

Process of Online Market Research

After field surveys are completed analysis of responses is done to develop insights to present report to client.

Growth of Online Research

Online usage is growing by leaps and bounds specially with the advent of 4G and now 5G mobile internet is going to make things even more interesting from online research standpoint. We are talking about largest growing economy like India where mobile usage is highest in the world and reaching almost remotest part of rural India opening doors for getting to know many consumers who were earlier impossible to reach. Online research is contributing to more than 50% of market research surveys today.

Advantages of Online Research

a) Cost – It is much cheaper compared to physical interviewing process
b) Reach – You can reach wider audience through online interviewing process sitting in your country you can research audiences of different countries at a click of a button
c) Speed – Online market research biggest advantage is speed at which surveys can be obtained, traditionally it used to take months and years to do a large research however with advent of online research similar projects can be finished in month or less.
d) Real time data collection – Data is collected using online panels where everything is happening real time
e) Efficiency – Online market research is very efficient overall be it cost, speed, reach or accuracy.

Challenges

Online market research does come with it’s fair share of challenges which can be broadly classified as below:
a) Data Privacy – Since data privacy is highly regulated online market research faces challenge of disclosing identity of respondents to the client.
b) Survey Fatigue – Online market research surveys if lengthy and boring can cause survey fatigue impacting the quality of responses in a big way.
c) Availability of sample on panel – Although all online panel companies claim to have millions on the sample side of panel however in reality very limited number of respondents can be said to be actually active and may not match with your respondent type.
d) Fraud Respondents – Online market research is sometime victim of fraud online respondents who for incentive enter into survey sites through different ways.
e) Availability of niche respondents – Online market research is good if you want to do regular consumer studies however when your audience is niche it becomes hard to reach for online panels which can impact your timelines to conduct survey as you need to opt for traditional way of conducting such research.

Top | Best Online Market Research company in Mumbai

What is online market research?

Traditionally market research was done through field face to face surveys where interviewer will directly interact with subject or respondent however as time changed methodology of collecting information also went through changes. One of the biggest changes which has happened in last decade or so more and more companies are adopting online route to reach consumers which is faster and cheaper compared with tedious offline process. Online market research hence can be defined same as traditional research however methodology change of collection of information is only key change.

“Aim of market research is to know and understand the customer so well, the product or service sells itself” – Peter Drucker

Purpose of online market research

Accuracy in making decisions is critical in any business situation where requirement of correct data to interpret past and future is required where experts gather insights for management to take steps forward. Some of the objectives which can be achieved from online market research are:

Some of the objectives which can be achieved from online market research are:

a) Target customer: Who is the buyer of your product or service and cater to your strategy aimed towards this target group.
b) Consumer behaviour: Why will consumer buy your product or services? What is the influences that affect purchase decisions? Understand buying patterns and how can you use it to your advantage
c) Course correction: When you are continuously working towards your goals sometimes there are requirements for course correction to better your achievements online market research is quick way to do a dip check to do it quickly many big corporates have definitive strategy like running brand tracking studies to do that.
d) Opportunities discovery: There are different opportunities which can be explored through research for example people preference for a particular packaging may be increasing (eco-friendly) which can create a new line of sight for increasing revenue through targeting this customer base can help market share and better reputation in existing market for its products.
e) Identify emerging patterns – During course of market research some new patterns emerge which were not thought off before and can be very rewarding sometimes.

Damolekule is leading online market research company which is making huge inroads into different segments for market research. Online shopping as we all know is a huge trend these days and will continue to grow in future. Insights which were made available to a online shopping site which proved beneficial to improve overall experience which helped company garner more shoppers to shop with them.

Below is the case study for your reference to better understand:

Objective – To improve shopping experience of existing customers

Survey Method – Online market research

Respondent Type – Existing shoppers and Intenders from tier 1 and tier 2 cities from India

Sample Size – 5000 with equal distribution for both shoppers and intenders

Process of Online Market Research

After field surveys are completed analysis of responses is done to develop insights to present report to client.

Growth of Online Research

Online usage is growing by leaps and bounds specially with the advent of 4G and now 5G mobile internet is going to make things even more interesting from online research standpoint. We are talking about largest growing economy like India where mobile usage is highest in the world and reaching almost remotest part of rural India opening doors for getting to know many consumers who were earlier impossible to reach. Online research is contributing to more than 50% of market research surveys today.

Advantages of Online Research

a) Cost – It is much cheaper compared to physical interviewing process
b) Reach – You can reach wider audience through online interviewing process sitting in your country you can research audiences of different countries at a click of a button
c) Speed – Online market research biggest advantage is speed at which surveys can be obtained, traditionally it used to take months and years to do a large research however with advent of online research similar projects can be finished in month or less.
d) Real time data collection – Data is collected using online panels where everything is happening real time
e) Efficiency – Online market research is very efficient overall be it cost, speed, reach or accuracy.

Challenges

Online market research does come with it’s fair share of challenges which can be broadly classified as below:
a) Data Privacy – Since data privacy is highly regulated online market research faces challenge of disclosing identity of respondents to the client.
b) Survey Fatigue – Online market research surveys if lengthy and boring can cause survey fatigue impacting the quality of responses in a big way.
c) Availability of sample on panel – Although all online panel companies claim to have millions on the sample side of panel however in reality very limited number of respondents can be said to be actually active and may not match with your respondent type.
d) Fraud Respondents – Online market research is sometime victim of fraud online respondents who for incentive enter into survey sites through different ways.
e) Availability of niche respondents – Online market research is good if you want to do regular consumer studies however when your audience is niche it becomes hard to reach for online panels which can impact your timelines to conduct survey as you need to opt for traditional way of conducting such research.

Top | Best Online Market Research company in Pune

What is online market research?

Traditionally market research was done through field face to face surveys where interviewer will directly interact with subject or respondent however as time changed methodology of collecting information also went through changes. One of the biggest changes which has happened in last decade or so more and more companies are adopting online route to reach consumers which is faster and cheaper compared with tedious offline process. Online market research hence can be defined same as traditional research however methodology change of collection of information is only key change.

“Aim of market research is to know and understand the customer so well, the product or service sells itself” – Peter Drucker

Purpose of online market research

Accuracy in making decisions is critical in any business situation where requirement of correct data to interpret past and future is required where experts gather insights for management to take steps forward. Some of the objectives which can be achieved from online market research are:

Some of the objectives which can be achieved from online market research are:

a) Target customer: Who is the buyer of your product or service and cater to your strategy aimed towards this target group.
b) Consumer behaviour: Why will consumer buy your product or services? What is the influences that affect purchase decisions? Understand buying patterns and how can you use it to your advantage
c) Course correction: When you are continuously working towards your goals sometimes there are requirements for course correction to better your achievements online market research is quick way to do a dip check to do it quickly many big corporates have definitive strategy like running brand tracking studies to do that.
d) Opportunities discovery: There are different opportunities which can be explored through research for example people preference for a particular packaging may be increasing (eco-friendly) which can create a new line of sight for increasing revenue through targeting this customer base can help market share and better reputation in existing market for its products.
e) Identify emerging patterns – During course of market research some new patterns emerge which were not thought off before and can be very rewarding sometimes.

Damolekule is leading online market research company which is making huge inroads into different segments for market research. Online shopping as we all know is a huge trend these days and will continue to grow in future. Insights which were made available to a online shopping site which proved beneficial to improve overall experience which helped company garner more shoppers to shop with them.

Below is the case study for your reference to better understand:

Objective – To improve shopping experience of existing customers

Survey Method – Online market research

Respondent Type – Existing shoppers and Intenders from tier 1 and tier 2 cities from India

Sample Size – 5000 with equal distribution for both shoppers and intenders

Process of Online Market Research

After field surveys are completed analysis of responses is done to develop insights to present report to client.

Growth of Online Research

Online usage is growing by leaps and bounds specially with the advent of 4G and now 5G mobile internet is going to make things even more interesting from online research standpoint. We are talking about largest growing economy like India where mobile usage is highest in the world and reaching almost remotest part of rural India opening doors for getting to know many consumers who were earlier impossible to reach. Online research is contributing to more than 50% of market research surveys today.

Advantages of Online Research

a) Cost – It is much cheaper compared to physical interviewing process
b) Reach – You can reach wider audience through online interviewing process sitting in your country you can research audiences of different countries at a click of a button
c) Speed – Online market research biggest advantage is speed at which surveys can be obtained, traditionally it used to take months and years to do a large research however with advent of online research similar projects can be finished in month or less.
d) Real time data collection – Data is collected using online panels where everything is happening real time
e) Efficiency – Online market research is very efficient overall be it cost, speed, reach or accuracy.

Challenges

Online market research does come with it’s fair share of challenges which can be broadly classified as below:
a) Data Privacy – Since data privacy is highly regulated online market research faces challenge of disclosing identity of respondents to the client.
b) Survey Fatigue – Online market research surveys if lengthy and boring can cause survey fatigue impacting the quality of responses in a big way.
c) Availability of sample on panel – Although all online panel companies claim to have millions on the sample side of panel however in reality very limited number of respondents can be said to be actually active and may not match with your respondent type.
d) Fraud Respondents – Online market research is sometime victim of fraud online respondents who for incentive enter into survey sites through different ways.
e) Availability of niche respondents – Online market research is good if you want to do regular consumer studies however when your audience is niche it becomes hard to reach for online panels which can impact your timelines to conduct survey as you need to opt for traditional way of conducting such research.

Top | Best Online Market Research company in Chennai

What is online market research?

Traditionally market research was done through field face to face surveys where interviewer will directly interact with subject or respondent however as time changed methodology of collecting information also went through changes. One of the biggest changes which has happened in last decade or so more and more companies are adopting online route to reach consumers which is faster and cheaper compared with tedious offline process. Online market research hence can be defined same as traditional research however methodology change of collection of information is only key change.

“Aim of market research is to know and understand the customer so well, the product or service sells itself” – Peter Drucker

Purpose of online market research

Accuracy in making decisions is critical in any business situation where requirement of correct data to interpret past and future is required where experts gather insights for management to take steps forward. Some of the objectives which can be achieved from online market research are:

Some of the objectives which can be achieved from online market research are:

a) Target customer: Who is the buyer of your product or service and cater to your strategy aimed towards this target group.
b) Consumer behaviour: Why will consumer buy your product or services? What is the influences that affect purchase decisions? Understand buying patterns and how can you use it to your advantage
c) Course correction: When you are continuously working towards your goals sometimes there are requirements for course correction to better your achievements online market research is quick way to do a dip check to do it quickly many big corporates have definitive strategy like running brand tracking studies to do that.
d) Opportunities discovery: There are different opportunities which can be explored through research for example people preference for a particular packaging may be increasing (eco-friendly) which can create a new line of sight for increasing revenue through targeting this customer base can help market share and better reputation in existing market for its products.
e) Identify emerging patterns – During course of market research some new patterns emerge which were not thought off before and can be very rewarding sometimes.

Damolekule is leading online market research company which is making huge inroads into different segments for market research. Online shopping as we all know is a huge trend these days and will continue to grow in future. Insights which were made available to a online shopping site which proved beneficial to improve overall experience which helped company garner more shoppers to shop with them.

Below is the case study for your reference to better understand:

Objective – To improve shopping experience of existing customers

Survey Method – Online market research

Respondent Type – Existing shoppers and Intenders from tier 1 and tier 2 cities from India

Sample Size – 5000 with equal distribution for both shoppers and intenders

Process of Online Market Research

After field surveys are completed analysis of responses is done to develop insights to present report to client.

Growth of Online Research

Online usage is growing by leaps and bounds specially with the advent of 4G and now 5G mobile internet is going to make things even more interesting from online research standpoint. We are talking about largest growing economy like India where mobile usage is highest in the world and reaching almost remotest part of rural India opening doors for getting to know many consumers who were earlier impossible to reach. Online research is contributing to more than 50% of market research surveys today.

Advantages of Online Research

a) Cost – It is much cheaper compared to physical interviewing process
b) Reach – You can reach wider audience through online interviewing process sitting in your country you can research audiences of different countries at a click of a button
c) Speed – Online market research biggest advantage is speed at which surveys can be obtained, traditionally it used to take months and years to do a large research however with advent of online research similar projects can be finished in month or less.
d) Real time data collection – Data is collected using online panels where everything is happening real time
e) Efficiency – Online market research is very efficient overall be it cost, speed, reach or accuracy.

Challenges

Online market research does come with it’s fair share of challenges which can be broadly classified as below:
a) Data Privacy – Since data privacy is highly regulated online market research faces challenge of disclosing identity of respondents to the client.
b) Survey Fatigue – Online market research surveys if lengthy and boring can cause survey fatigue impacting the quality of responses in a big way.
c) Availability of sample on panel – Although all online panel companies claim to have millions on the sample side of panel however in reality very limited number of respondents can be said to be actually active and may not match with your respondent type.
d) Fraud Respondents – Online market research is sometime victim of fraud online respondents who for incentive enter into survey sites through different ways.
e) Availability of niche respondents – Online market research is good if you want to do regular consumer studies however when your audience is niche it becomes hard to reach for online panels which can impact your timelines to conduct survey as you need to opt for traditional way of conducting such research.

Top | Best Online Market Research company in Hyderabad

What is online market research?

Traditionally market research was done through field face to face surveys where interviewer will directly interact with subject or respondent however as time changed methodology of collecting information also went through changes. One of the biggest changes which has happened in last decade or so more and more companies are adopting online route to reach consumers which is faster and cheaper compared with tedious offline process. Online market research hence can be defined same as traditional research however methodology change of collection of information is only key change.

“Aim of market research is to know and understand the customer so well, the product or service sells itself” – Peter Drucker

Purpose of online market research

Accuracy in making decisions is critical in any business situation where requirement of correct data to interpret past and future is required where experts gather insights for management to take steps forward. Some of the objectives which can be achieved from online market research are:

Some of the objectives which can be achieved from online market research are:

a) Target customer: Who is the buyer of your product or service and cater to your strategy aimed towards this target group.
b) Consumer behaviour: Why will consumer buy your product or services? What is the influences that affect purchase decisions? Understand buying patterns and how can you use it to your advantage
c) Course correction: When you are continuously working towards your goals sometimes there are requirements for course correction to better your achievements online market research is quick way to do a dip check to do it quickly many big corporates have definitive strategy like running brand tracking studies to do that.
d) Opportunities discovery: There are different opportunities which can be explored through research for example people preference for a particular packaging may be increasing (eco-friendly) which can create a new line of sight for increasing revenue through targeting this customer base can help market share and better reputation in existing market for its products.
e) Identify emerging patterns – During course of market research some new patterns emerge which were not thought off before and can be very rewarding sometimes.

Damolekule is leading online market research company which is making huge inroads into different segments for market research. Online shopping as we all know is a huge trend these days and will continue to grow in future. Insights which were made available to a online shopping site which proved beneficial to improve overall experience which helped company garner more shoppers to shop with them.

Below is the case study for your reference to better understand:

Objective – To improve shopping experience of existing customers

Survey Method – Online market research

Respondent Type – Existing shoppers and Intenders from tier 1 and tier 2 cities from India

Sample Size – 5000 with equal distribution for both shoppers and intenders

Process of Online Market Research

After field surveys are completed analysis of responses is done to develop insights to present report to client.

Growth of Online Research

Online usage is growing by leaps and bounds specially with the advent of 4G and now 5G mobile internet is going to make things even more interesting from online research standpoint. We are talking about largest growing economy like India where mobile usage is highest in the world and reaching almost remotest part of rural India opening doors for getting to know many consumers who were earlier impossible to reach. Online research is contributing to more than 50% of market research surveys today.

Advantages of Online Research

a) Cost – It is much cheaper compared to physical interviewing process
b) Reach – You can reach wider audience through online interviewing process sitting in your country you can research audiences of different countries at a click of a button
c) Speed – Online market research biggest advantage is speed at which surveys can be obtained, traditionally it used to take months and years to do a large research however with advent of online research similar projects can be finished in month or less.
d) Real time data collection – Data is collected using online panels where everything is happening real time
e) Efficiency – Online market research is very efficient overall be it cost, speed, reach or accuracy.

Challenges

Online market research does come with it’s fair share of challenges which can be broadly classified as below:
a) Data Privacy – Since data privacy is highly regulated online market research faces challenge of disclosing identity of respondents to the client.
b) Survey Fatigue – Online market research surveys if lengthy and boring can cause survey fatigue impacting the quality of responses in a big way.
c) Availability of sample on panel – Although all online panel companies claim to have millions on the sample side of panel however in reality very limited number of respondents can be said to be actually active and may not match with your respondent type.
d) Fraud Respondents – Online market research is sometime victim of fraud online respondents who for incentive enter into survey sites through different ways.
e) Availability of niche respondents – Online market research is good if you want to do regular consumer studies however when your audience is niche it becomes hard to reach for online panels which can impact your timelines to conduct survey as you need to opt for traditional way of conducting such research.