Coding

Coding involves collating the various responses gathered during the field work process in to a set of several key issues – each issue is then given a code.

Our experts will work with you on consultative basis as your partners in coding, adding value by ensuring you have the right results. All our coders are well experienced and have deep understanding of market research in varied domains such as Consumer & Retail, Healthcare, Financial Services etc.

Our Services include

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In-language coding of all open ends

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Translation of full -open end responses

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Adverse event reporting in respondent data (healthcare)

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Bad ID check / DQ check

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Code frames creation

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In-language coding and machine translation of full open ends via Codeit

Our coders have the skills to code directly from the local language using a shared English codeframe for both trackers and adhoc projects, decimating need to translate data into English first and giving you freedom to have headstart on your analysis work.

Our coders can deliver accurate coding as they are well versed with English Language as well as language of the target market.