When it comes to recruiting for medical, or healthcare studies, you might first think about patient recruitment. It’s true that many healthcare qualitative studies are centred around patients, but more and more, we’re seeing studies focused on clinicians and healthcare providers.
Recruiting healthcare providers, rather than patients, poses additional challenges. From access to clinicians, to incentivizing an already over-worked population to participate in qualitative studies, recruitment agencies need to have a different game-plan when it comes to successful recruitment and participation in qualitative studies of healthcare workers.
Similar to any qualitative market research study, the quality of the outcome is largely dependent on the quality of the recruits. Designing a good market research study takes a lot of energy and time, and recruiting takes up a bulk of it. Recruiting hurdles can derail studies if they blow the budget and/or take more time than originally allotted to complete a study. As with any specialized or technical market research study, it’s always best to partner with a nationwide qualitative recruitment agency.
Healthcare recruitment is the most challenging of all recruitments market research companies face. Community based practices are an especially important setting for research studies. The recruitment of patients via community based healthcare providers provides the advantage of a comparatively easy access to targeted patient group for researchers.
The recruitment of healthcare providers often proves to be a challenge as they are not bound by any community based healthcare providers and often are independent practitioners. Suitable and effective recruitment strategies are therefore needed to reach and attract healthcare providers for participation in trials. The major challenges can be summarized as below:
- Data Privacy with regard to own patients
- Increased paperwork and enrolment procedures
- Peer to Peer recruitment
- Relevance of research topic
- Perceived benefit for patients
- Involvement in trial design
Challenges faced by Researchers
There are multiple challenges which a healthcare research recruiter has to face. The important thing however is how one is able to overcome these in a stipulated time allotted for the project. These challenges can be broadly classified as:
a) Avoiding Bias in the studies
b) Increased paperwork and enrolment
c) Involvement in trial design
d) Financial incentive
e) Retention of patients / care givers for surveys
f) Limited availability of profiled candidates
g) Recruited candidate not turning up during moderation planned.
h) Tough screening criteria can lead to list getting shorter.
Typical medical market studies seek to better understand anything from patient experiences, treatment protocol outcomes, new insights with regards to product use, and use around the implementation of new technologies or insurance mandates. Recruiting qualified participants for such studies presents a challenge to even the best nationwide recruiting firms. Just because a company is directing its market research to the ‘general consumer’ doesn’t mean that everyone qualifies. The screening guides used for healthcare studies tend to be very specific and connecting with qualified participants requires experience within the healthcare industry, and specialized knowledge of where to connect with potential recruits. Keep this in mind when selecting a market research recruiting firm. You want to make sure the recruiting agency has depth of experience in recruiting for healthcare-related studies and is familiar with the additional privacy protocols that are part of most medical related market study.
DMR (Damolekule Research) has a positive reputation and success rate when it comes to recruiting healthcare and medical professionals to participate in research studies. Our company is well regarded for its professional management and privacy standards. Additionally we have a dedicated team for healthcare domain.
Our Success can be attributed to the drivers we put in place to make each project a success with us and these drivers are:
- Rewards – We offer best of the Industry awards to participants
- Transparency and Trust – Objective of the study is well informed to participants where they know exactly what is expected out of them from the interview which has helped us to have a ready panel on many ailments across different geographies.
- Relationships – Our founder has years of experience and has built inroads into various healthcare communities and platforms which makes it easier for our company to even take the most toughest of the recruitment projects
- Dedicated and experienced team – We have professionals who have no nonsense approach when it comes to delivering project and from the signing up of the contract to delivery of the project our clients experience seamless experience and similar experience is shared by respondents as they get recruited with clear objective, financial incentives are rolled out quick, recognition is also offered in many cases.
Need a strategic partner to field your healthcare project – Contact our sales team for sending out RFQ.
Email Address – sales@damolekulersearch.com