Introduction

The pandemic facilitated innovative practices which have transformed healthcare as we know it today. While making healthcare accessible to a larger community, it also exposed the need for further enhancement of patient-centric facilities for better health outcomes.

Currently 800 million people have little or no access to healthcare services in the developing world. Not only has the delivery of healthcare changed for patients and providers even the most challenging healthcare services has undergone sea change in delivery of these services

When it comes to recruiting for medical, or healthcare studies, you might first think about patient recruitment. It’s true that many healthcare qualitative studies are centred around patients, but more and more, we’re seeing studies focused on clinicians and healthcare providers.

Recruiting healthcare providers, rather than patients, poses additional challenges. From access to clinicians, to incentivizing an already over-worked population to participate in qualitative studies, recruitment agencies need to have a different game-plan when it comes to successful recruitment and participation in qualitative studies of healthcare workers.

Similar to any qualitative market research study, the quality of the outcome is largely dependent on the quality of the recruits. Designing a good market research study takes a lot of energy and time, and recruiting takes up a bulk of it. Recruiting hurdles can derail studies if they blow the budget and/or take more time than originally allotted to complete a study. As with any specialized or technical market research study, it’s always best to partner with a nationwide qualitative recruitment agency.

Healthcare recruitment is the most challenging of all recruitments market research companies face. Community based practices are an especially important setting for research studies. The recruitment of patients via community based healthcare providers provides the advantage of a comparatively easy access to targeted patient group for researchers.

The recruitment of healthcare providers often proves to be a challenge as they are not bound by any community based healthcare providers and often are independent practitioners. Suitable and effective recruitment strategies are therefore needed to reach and attract healthcare providers for participation in trials. The major challenges can be summarized as below:

1. Data Privacy with regard to own patients
2. Increased paperwork and enrolment procedures
3. Peer to Peer recruitment
4. Relevance of research topic
5. Perceived benefit for patients
6. Involvement in trial design

Typical medical market studies seek to better understand anything from patient experiences, treatment protocol outcomes, new insights with regards to product use, and use around the implementation of new technologies or insurance mandates. Recruiting qualified participants for such studies presents a challenge to even the best nationwide recruiting firms. Just because a company is directing its market research to the ‘general consumer’ doesn’t mean that everyone qualifies. The screening guides used for healthcare studies tend to be very specific and connecting with qualified participants requires experience within the healthcare industry, and specialized knowledge of where to connect with potential recruits. Keep this in mind when selecting a market research recruiting firm. You want to make sure the recruiting agency has depth of experience in recruiting for healthcare-related studies and is familiar with the additional privacy protocols that are part of most medical related market study.

DMR (Damolekule Research) has a positive reputation and success rate when it comes to recruiting healthcare and medical professionals to participate in research studies. Our company is well regarded for its professional management and privacy standards. Additionally we have a dedicated team for healthcare domain.

Our Success can be attributed to the drivers we put in place to make each project a success with us and these drivers are:

1. Rewards – We offer best of the Industry awards to participants
2. Transparency and Trust – Objective of the study is well informed to participants where they know exactly what is expected out of them from the interview which has helped us to have a ready panel on many ailments across different geographies.
3. Relationships – Our founder has years of experience and has built inroads into various healthcare communities and platforms which makes it easier for our company to even take the most toughest of the recruitment projects
4. Dedicated and experienced team – We have professionals who have no nonsense approach when it comes to delivering project and from the signing up of the contract to delivery of the project our clients experience seamless experience and similar experience is shared by respondents as they get recruited with clear objective, financial incentives are rolled out quick, recognition is also offered in many cases.

Need a strategic partner to field your healthcare project – Contact our sales team for sending out RFQ.

Email Address – sales@damolekulersearch.com

What is online market research?

Traditionally market research was done through field face to face surveys where interviewer will directly interact with subject or respondent however as time changed methodology of collecting information also went through changes. One of the biggest changes which has happened in last decade or so more and more companies are adopting online route to reach consumers which is faster and cheaper compared with tedious offline process. Online market research hence can be defined same as traditional research however methodology change of collection of information is only key change.

“Aim of market research is to know and understand the customer so well, the product or service sells itself” – Peter Drucker

Most of us cannot imagine life without salt as during our day we eat lot of produce, which is not natural like chips, sausages, packaged food etc. The amount of salt which we intake thus is much larger than what is actually required and that too without our knowledge.

Salt is made up of chemical compound sodium chloride and our body needs sodium to regulate our water balance ensuring the proper function of our nerves, muscles and to drive digestion.
Body needs about 1 gm of salt to accomplish these tasks. In other words, if we practice moderation salt is healthy however the bad part is we all exceed our daily limit of salt intake which can make a good thing a bad one.

According to the World Health Organization (WHO), the limit is a maximum of five grams of salt per day. That’s about one level teaspoon. Challenge here is that we exceed this set daily limit every day, and one needs to be aware of the limits in order to keep one self-healthy. Especially in some countries in east and central Asia, people consume too much salt. In China, the average salt consumption is around 10.9 grams per day — more than double the WHO limit.

Many European countries such as Germany, Portugal and Italy, as well as the United States, Canada, Australia and New Zealand, also exceed the daily guideline. The situation is similar in Latin America — particularly in Brazil, Colombia and Bolivia. Only a few African countries have healthy rates of salt consumption.

But why does the WHO set this limit of five grams? Studies have shown that if this amount is exceeded, we start seeing negative health effects — especially on blood pressure.
That’s because salt bonds with water. This bonding causes the pressure in our tissues to rise, which can increase blood pressure and lead to a higher risk of stroke or heart attack.

Salt however is not the only reason why people suffer from High Blood Pressure there can be many other reasons such as obesity, lack of exercise, poor dietary habits etc. Furthermore not everyone is salt sensitive as per research only about 1/3rd of population is salt sensitive which means salt consumption has a direct impact on their blood pressure.

With a simple blood test you can find out if you belong to sensitive to salt category or not although this test may be expensive in many countries. People who are not sensitive to salt should also focus on reducing salt intake or should take salt as per daily limit if they do not want to suffer health issues.

When salt consumption is very high, our kidneys become consumed by the act of excreting the excessive salt. Too much salt also affects the gut microbiome. The number of lactic acid bacteria decreases, while the number of so-called Th17 helper cells in the blood increases. Researchers assume that this interaction causes inflammation and autoimmune diseases. Along with increasing the risk of stomach cancer and bone loss (osteoporosis), salt can even contribute to obesity — it stimulates the appetite, beckoning us to keep eating even when we aren’t hungry anymore.

Buyer persona is a ideal customer who is going to buy your product or service which makes them really important in marketing which is why every marketer is interested in understanding what their days are like, the challenges and how they make decisions

It is very common to have multiple buyer personas for a business – for example if there are multiple people involved in making a purchase decision each individual involved in that decision is a separate person. They will have different way of evaluating your product /service and you would need to strategize accordingly.

Buyer personas help ensure that all activities involved in acquisition and servicing your customers are well targeted to buyer’s needs.

When choosing a product or service people gravitate towards businesses they know and trust while this may sound simple it is not which is why every marketer must try and achieve this by showing genuine understanding and concern for the other person – in this case customers. Gaining trust in business requires a subtle, but important shift in which business is presented and at first instance you should be able to show your potential customers that you get them by addressing their pain areas and only then will be exploring you further.

How are buyer Personas Used?

In-depth questions are required to be asked about your ideal customers an exercise like this helps you notice things you have missed or would have missed earlier.

Comparison of your answers alongside your colleagues will help measure any inconsistencies and gaps in your perspectives and foster productive discussions around them. All departments within your organisation can then work with the persona collectively instead just marketing focussing on it which is a great advantage from organisations stand point.

Work Direction can be one super advantage of creating buyer persona for example

To craft a persona, you first need to ask yourself in-depth questions about your ideal customers, and this exercise alone will help you notice things you hadn’t before.

You can then compare your answers with those of your colleagues – this will unearth any inconsistencies in your perspectives and foster discussions to resolve them.

So, one of the immediate benefits of a buyer persona is that it helps you gain customer insights and cross-departmental alignment. This will ensure that marketing, sales, product development and customer support all have the same view of your ideal customer.

You can then use your personas to guide the direction of your work. For instance:

Customer support team can better service customers if they have clear view of buyer persona

Marketing can better target advertisements and other communication to present it to right customer

Sales can better pitch the product or service

New product development can build better product roadmaps

Apart from above you can also do listing of their fears or negative information to create a more detailed buyer persona

Covid -19 has been overwhelming for hospital systems world over even the most developed nations faced the deluge of patients they never planned for causing multiple people to die as hospitals were not available. One thing top of every mind during and after pandemic is how can I stay safe?.
Question here is how we stay grounded at this time? And how do we help our families to do the same? Damolekule Research has been instrumental in working with various agencies to find out what can help here in current times as well as in the future to come. A total of 10000 surveys across different countries and regions were carried out sending out online invitation to participate to healthy, ailing and extremely fit individuals to find out according to them which top 3 habits formation can help them with staying fit during these times and times to come. These habits are as below:

Try these habits on daily basis to beat the stress and stay healthy and if you still have medical issues or conditions do not hesitate to connect with doctor to help diagnose the real problem to provide you with correct medications and help. Do not google your symptoms and do self medication as it only worsens the condition you might be in or you may get into situation more grave than it is already.

India is developing nation and like any other developing nation a lot needs to be discovered in order to have the insights into future. Field Research is primarily helping marketers understand remotest of the markets to penetrate and operate with various government initiatives like startup India a new breed of startups are emerging in new India making it even more important for marketers to understand this new landscape of opportunity.

Alternatively,
a lead and a secondary whenever possible. This provides clarity along with accountability.
What? – Research project plans should reference the research methodology or methodologies employed. The Project may include any combination from quantitative data collection methods such as online surveys, microsurveys, or phone surveys to qualitative methods such as focus groups and in-depth interviews. Each of these have their own set of best practices. Sourcing helpful guides can help provide detail and ensure the explicit needs of the project are fulfilled.
When? – Work plans delineate specific times to accomplish tasks (e.g., Wednesday, March 9 at 10:30 a.m.) or start and end dates. The more discrete the desired task duration, the better completion progress can be monitored. It may also help to designate a “reminder” date for tasks to keep track of impending deadlines. Project phases can also help group tasks together for completion within a set timeframe needed to keep the project on track.
Accountability
Task assignment is another critical research component of an effective work plan. For every discrete task or task group, a specific team member should be designated as the responsible lead. While they may not complete all of the work, they are ultimately responsible for coordinating completion. Field interviews, survey programming, and reporting should be assigned to the appropriate parties who are experts in that field or methodology. In the end, compiling the data outcomes and communicating completion of each task is the job of that lead. Without clear accountability, even small challenges can disrupt project success.
Checks & Balances
Project managers should audit ongoing tasks while mid-process using periodic assessment and reporting. The aim is to ensure that “completed” tasks are inspected and completed as expected. This auditor can also help summarize the data assembled so far in an easy-to-reference report to show consistent progress. Keeping tabs during ongoing research means discovering fewer unexpected oversights once data collection is completed.
According to CEO of Damolekule Research & Analytics “Field research is a art and science which can be mastered only by consistently delivering projects which earns client respect and trust again and again for which robust processes must be put in order”.

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Inflation is caused by multiple factors and rising inflation is creating a deep dissatisfaction across different regions of the world. The major causes are high energy cost, supply chain disruptions, heightened consumer demand etc.

Ground breaking market research technologies have been initiated in last decade and with the social media taking centre stage of modern life new challenges for marketers have grown many fold which has further led to innovations and changes to market research methodologies. Eye tracking is today a familiar approach in methodology listing of some firms. Eye tracking focusses on consumer’s eyeballs which are tracked beyond probing verbally and what they purchase or look at. Another innovation facial expression coding or FMRI is being eagerly explored by modern market researchers.

Social Media Research is changing the game of market research by adding an important dimension of the consumer research through understanding what kind of lifestyle one desires or is currently having. Large number of firms today use social media as an important platform to communicate with customers and consumers. For example a researcher could link up with a chat room for bikes enthusiasts to run an online ethnographic enquiry with the target community. MROC or market research online communities which are essentially closed and exclusive communities that normally well engage with focussed target respondents enrolled for participation of around one to three months. Market research has witnessed greater efficiencies helping market analysts to gather and combine data from various sources than in any other period in past.

Apples I phone was turning point in year 2007 which started mobile revolution furthered by cheaper android devices allowing more users to join the bandwagon. The development and ascent of smart phone technology has further enhanced the tool kit of modern researcher with mobile strategy to collect the data required for analysis. Today we have researchers who are doing Hybrid surveys using traditional approach of face to face but through use of programmed surveys for mobile devices to collect data real time from people not having access to web online platforms to give opinion and in countries like India, Cambodia, UAE this method is proving beneficial for toughest of market research projects. A good example here is a social research where development efforts are being captured by government to understand reasons of scarcity of water in pockets of India. Damolekule Research & Analytics has been part of large BIO CNG study across India to capture supply chain for such plants in India for major power consulting organisations.

All these advancements in addition to technological developments in way data is gathered, analysed and distributed clearly points out marketing scholars need to broaden their horizon work on their skill set introduce new competencies in order to plan, execute and interpret research in current century.

As research endeavours are organised to fit markets where there is the greatest potential, marketing scientists will have to cultivate the competences and skills to design and do research in these settings (Barnard, 1997). New research tools involving the most modern technology will have to be learned and creative methodologies to understanding human behaviour in various cultural circumstances established (Craig and Douglas, 2001). The skill to figure out and incorporate multifaceted data from different sources and geographical settings will also be crucial in order to offer insightful suggestions for the firm’s global marketing strategy. In answer to an open-ended survey question on how the knowledge, skills and capabilities required by personnel in the marketing research department, respondents mentioned a constant need for professional and experienced staff (Ashcraft, 1991). Accordingly, these research executives make compelling demands on the employees under them due to the closer working relationship with personnel of other departments within the firm. Staff of the marketing research department need to demonstrate general business knowledge and a better insight of other departments, generate action-oriented performance outcomes, and be technically intelligent as new technology is being developed. Other skills and capabilities needed by marketing researchers are deeper knowledge in business issues, knowledgeable in sales and product development, possess computer and statistics skills, analytical to simplify facts, creativity and team player (Ashcraft, 1991). Carrying out market research in a global market setting needs a lot of skills and new learning. This involves a more thorough understanding of local culture (Young and Javalgi, 2007). Cultural factors such as language, religion, education, time orientation, aesthetics, gender roles and social institutions are closely linked to national culture (Javalgi and White, 2002), and have a huge impact on the suitability and adoption of new services and products. The influence of culture is multidimensional and complex in the sense that cultural standards that are significant to one group of people could have little meaning to another. Cultural variations profoundly affect adoption of services and products as well as other kinds of market behaviour. Undoubtedly, cultural influences have assumed strategic significance that cannot be overlooked when marketing existing and/ or new services and products (Onkvisit and Shaw, 2004). Social elements represent a culture’s basic arrangement, including its various institutions and groups, its edifice of social organisation, and the process by which both operant and operand resources are allocated. Certainly, social arrangement affects market research decisions such as the cost of undertaking the research, getting to the target markets, gathering the data, and so on. In-house market research executives who are conscious and attentive to the unique context of global market research will be more capable of designing and implementing strategies that contribute significantly to their company’s competitive advantage in the marketplace. Furthermore, paying great attention to the challenges outlined and discussed in this paper will produce market research findings that are more impactful and more frequently put to use by clients.

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